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GM ad move followed failed Facebook pitch: sources

May 18, 2012

By Ben Klayman and Bernie Woodall | Reuters  –  DETROIT/NEW YORK (Reuters) – Facebook may only have itself to blame for why General Motors rained on its IPO parade this week. GM announced the decision to drop Facebook paid ads on Tuesday in what was the first highly visible crack in Facebook’s strategy and illustrated doubts about its perceived advantage over traditional media. GM’s decision followed Facebook officials’ failure to convince top marketing executives at the U.S.

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By Ben Klayman and Bernie Woodall | Reuters – 

DETROIT/NEW YORK (Reuters) – Facebook may only have itself to blame for why General Motors rained on its IPO parade this week.

GM announced the decision to drop Facebook paid ads on Tuesday in what was the first highly visible crack in Facebook’s strategy and illustrated doubts about its perceived advantage over traditional media.

GM’s decision followed Facebook officials’ failure to convince top marketing executives at the U.S. automaker of the benefits of Facebook’s paid ads at a meeting that took place in the past few weeks, people familiar with the meeting said on Thursday.

That was after Facebook officials focused more on touting the social networking website’s free pages, the sources said.

“It kind of backfires on them in a funny way,” said one of the sources, who asked not to be identified, of the emphasis on the free pages.

News of the meeting, which sources said took place at Facebook’s Menlo Park, California, headquarters, comes on the eve of its much-anticipated market debut. The company on Thursday priced its initial public offering at the top of its target range and is set to raise up to $18.4 billion.

Facebook and GM declined to comment about the meeting or their relationship.

GM dropped its Facebook ads because they were less effective than other options such as Google’s AdSense, the sources said. Facebook’s ads garner about half the clicks per page view, a measure of effectiveness, compared with the average website.

Moreover, Facebook’s ad prices were expected to rise after the company’s IPO. Ad prices are set in auction and vary depending on the target audience.

Some investors fear Facebook has not yet determined how to make money from the growing number of users who access the website from their smart phones. Further, revenue growth from its ad business has slowed in recent months.

However, Facebook boosted the price and the size of the offering earlier this week, underscoring investor enthusiasm for the company’s shares despite ongoing questions about its long-term money-making capabilities.

During the meeting with GM, Facebook officials emphasized the lure of free posted content on their website, the sources said. By contrast, the ads looked “kind of meager and perhaps expensive by comparison,” one source said.

‘SEE IF IT WORKS’

GM, the third-largest U.S. advertiser, will still maintain Facebook pages, which cost nothing to create and for which it pays no fees, to market its vehicles.

Sources said GM’s decision was not permanent and the Detroit automaker could buy Facebook ads in the future.

“They’re just going to try not doing it for a while and see how it goes; just make content and if it works, it works,” one source said.

Facebook founder Mark Zuckerberg has said in the run-up to the IPO that the company was built to accomplish a “social mission,” but has also ranked creating a “transformative” advertising experience as a top priority.

But so far, Facebook’s “click-through rate”, also known as “clicks per page view,” is half the average for ads on the Internet, according to Larry Kim, founder and chief technology officer of Internet ad consultant Wordstream.

The average targeted ad on the Internet is “clicked” on by a consumer once every 1,000 times it is viewed, Kim said. Facebook’s rate is half that, while Google’s is 4 in 1,000.

“Facebook is good in that an advertiser can target based on age and gender by measuring certain ‘likes,’ but is not connecting with the right audience at the right time,” he said, calling the website’s banner ads staid and uninspiring.

Google’s banner ads are more targeted, even following a consumer from website to website, Kim said.

GM, which ranks behind Procter & Gamble Co and AT&T Inc in U.S. advertising spending, spent $1.1 billion on U.S. ads last year, according to ad-tracking firm Kantar Media. It spent about $271 million on online display and search ads excluding Facebook advertising.

(Additional reporting By Alexei Oreskovic in San Francisco and Deepa Seetharaman in Detroit; Editing by Muralikumar Anantharaman)

Facebook IPO shares tough task for small investors

May 14, 2012

By DAVE CARPENTER | Associated Press  –  CHICAGO (AP) — Hoping to get in on Facebook ‘s hotly anticipated public stock offering?

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By DAVE CARPENTER | Associated Press – 

CHICAGO (AP) — Hoping to get in on Facebook‘s hotly anticipated public stock offering? You’ll need Facebook friends at very high levels — or a lot of money.

Most people who like the idea of owning Facebook’s stock will have difficulty getting it at the offer price, currently expected at $28 to $35 a share. Unless you know the right people at Facebook, you’ll likely need to have a large, active account with one of the big banks or brokerage firms directly involved in the stock sale.

Otherwise, you can take your chances by buying shares after the initial public offering is completed, when Facebook begins trading on the Nasdaq Stock Market under the ticker symbol “FB.” That’s likely to happen Friday.

Doing it that way typically means paying much more for the stock, however. And heavy demand skews the early stock price, leaving an investor vulnerable to the risk of a big drop.

Jerome Cleary isn’t deterred. One of a legion of Facebook fans, he has never wanted to own a stock as much as he wants to buy this one. Cleary, a standup comedian in Los Angeles, says he has already signed up for an account with a discount online brokerage so he’ll be ready.

“I know you should buy stock in what you know and like,” Cleary says. “I feel that because they have an incredible mass of wealth and such growing popularity, the stock really may pay off.”

Facebook Inc.’s IPO is expected to be the largest ever for an Internet company. It’s expected to raise as much as $11.8 billion for Facebook and its early investors — far more than the $1.67 billion raised in Google Inc.’s 2004 IPO.

Analysts say there’s so much interest in Facebook’s stock that some underwriters are closing their books as early as Tuesday. This means they won’t be taking any more orders from potential buyers. The IPO is expected to be completed late Thursday, with shares available for trading Friday.

Scott Sweet, the owner of advisory firm IPOBoutique, says the high demand also means that Facebook might raise the per-share price above $35, the high end of the range Facebook currently expects. Facebook and the IPO’s lead underwriter, Morgan Stanley, declined to comment.

If you’re thinking of investing in Facebook, here are some things to consider.

— IPO SHARES

Facebook and its early investors are selling more than 337 million shares, but those shares are parceled out very carefully, away from the public’s eyes.

Typically individuals get to buy no more than 10 percent to 20 percent of shares sold at an IPO’s offering price. The vast majority will go to company insiders, institutional investors, the underwriters selected by the company to handle the process and preferred clients of all of them.

Morgan Stanley leads the team of 33 underwriters selected for the Facebook offering, followed by JPMorgan Chase and Goldman Sachs.

The inclusion of online broker E-Trade Financial Corp. as an underwriter was seen as a glimmer of hope that Facebook might make more shares available than usual for retail investors through discount brokerages. But chances of getting any are very slim regardless.

— ELIGIBILITY

The big online brokerages have been taking formal requests from customers for Facebook’s IPO. They anticipate they’ll get their own allocations from one source or another, such as one of the underwriters. E-Trade, Fidelity Investments, Charles Schwab and TD Ameritrade, among others, have been fielding abundant queries.

But the requirements they set on who gets them eliminate most small investors.

Fidelity, which will be getting an undetermined number of shares from underwriter Deutsche Bank, says customers should have $500,000 in their accounts and have made 36 trades in the past year to be eligible. Ameritrade’s account requirements are at least $250,000 and 30 trades in three months. Schwab’s are a minimum $100,000 or 36 trades in the past year, but the firm says it also has other requirements.

Even meeting the requirements is no guarantee of getting shares.

Joshua Freeman, an information technology professional in New York, knows investing in Facebook is risky, but he believes “it’s got a pretty good shot to make some money.”

He has been investing with E-Trade since the mid-1990s and has about $200,000 in his account. But he’s pessimistic about his request for 100 Facebook shares at the IPO price, given the frenzy over the offering.

“I’m hoping to get some but I’m guessing that I won’t,” Freeman says. “I’m hoping it follows the trend and goes crazy and then dips a little bit. If it does that, I may buy some on the open market.”

— OPEN MARKET

If you strike out as an insider, it will still be easy, but expensive, to buy shares on the open market. Open and fund an account with a brokerage. Then for a transaction fee of as little as $7, you can buy Facebook stock at whatever price the market demand has driven it.

Be aware that the price could jump significantly by the time you place your order. Among last year’s hottest IPOs, Groupon Inc. soared in the opening minutes and gained 31 percent on the first day of trading. Zillow Inc. jumped 79 percent and LinkedIn Corp. more than doubled.

Investors buying on the open market miss much or perhaps all of any first-day “pop.”

The first-day market price of newly issued stocks during the past decade has been an average 11 percent higher than the offer price, according to University of Florida finance professor Jay Ritter.

For investors buying at the offer price, Facebook is likely to produce a gain on the first day, he says. But once it starts trading, investors should think of it as just another stock that’s as likely to go down as up.

Consider this: Groupon, which went public at an IPO price of $20 six months ago, soared as high as $31.14 on the first day. It closed Monday at $11.73, 41 percent below the offer price.

As for the idea of buying the stock at a low point a few months from now, Ritter says that has not worked historically as a reliable strategy with IPOs. And this one’s starting at a very high price, he emphasizes, with optimistic expectations of future growth built into it.

The only sure winners, he says, will be Facebook employees and venture capitalists who invested in the company when it was private.

James Breyer and his Accel Partners firm, investors since 2005, stand to make up to $1.34 billion from the 38.2 million shares they are offering. Zynga Inc. CEO Mark Pincus, a Facebook investor since 2004, stands to make up to $35 million on 1 million shares.

“The time to buy Facebook was five years ago,” Ritter says.

Be selective with preferred-stock ETFs and funds

May 7, 2012

SAN FRANCISCO ( MarketWatch ) — Preferred-stock buyers: It pays to be choosy. These high-yielding hybrids — not quite common stock, not quite corporate bond — appeal to income-hungry investors. But while their current 6% to 7% average yields are certainly spectacular, preferred securities and the mutual funds and exchange-traded funds that own them come with trade-offs that deserve a close look.

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SAN FRANCISCO (MarketWatch) — Preferred-stock buyers: It pays to be choosy.

These high-yielding hybrids — not quite common stock, not quite corporate bond — appeal to income-hungry investors. But while their current 6% to 7% average yields are certainly spectacular, preferred securities and the mutual funds and exchange-traded funds that own them come with trade-offs that deserve a close look.

Against ordinary stock, preferreds have status. They’re typically less volatile than common shares and provide a generous income stream akin to high-yield bonds. In the 2008 market meltdown, for instance, the largest preferred-stock ETF, the $8.5 billion iShares S&P U.S. Preferred Stock Index (PFF), lost about two-thirds as much as the Standard & Poor’s 500-stock index (:^GSPC), according to investment researcher Morningstar Inc.

Plus, companies must pay dividends to preferred shareholders before they pay a common-stock dividend, hence the “preferred” label. And like common-stock dividends, preferred-equity dividends typically are taxed at the favorable 15% maximum tax rate.

“The investor who buys preferreds wants steady, reliable income,” said Harry Domash, publisher of the Dividend Detective investment newsletter. “But you don’t have much appreciation potential.”

Know the risks

The past few years have been highly preferential for preferreds, which are most attractive when interest rates are relatively stable or declining.

For example, iShares S&P U.S. Preferred Stock Index returned 22% annualized over the three years through April, boosted by its recent 6% yield and heavy tilt toward the recovering financial-services sector. That is more than two percentage points better than the S&P 500 over that time, and nearly five points above the average high-yield bond fund, Morningstar reports.

Actively run funds with strong three-year returns include Nuveen Preferred Securities (NPSAX), up 27.5% a year through April, and Principal Preferred Securities (PPSAX), up 23.5% annualized.

In exchange for a yield kicker, however, preferred stockholders shoulder risks that are the bane of bond investors.

For starters, preferreds are sensitive to interest rates. But unlike bonds, these securities either will never mature or in some cases will return principal only after 30 years, maybe even 50. As interest rates rise, the price of the preferred falls (and vice versa), and an investor could be stuck with lower-valued paper that a corporate issuer may never redeem.

Meanwhile, when stocks are soaring, “there’s limited upside in a preferred because the issuer has certain redemption rights,” said Donald Crumrine, chairman of Pasadena, Calif., investment firm Flaherty & Crumrine Inc., which oversees several preferred-stock mutual funds, including Destra Preferred & Income Securities (DPIAX) and closed-end Flaherty & Crumrine/Claymore Total Return (FLC).

Those rights typically include a “call” provision, where the issuer can buy out shareholders at face value after five years from the issue date. When interest rates decline, the chance of a security being called is higher because new securities can be issued at a lower yield. The opposite is true when rates rise.

Credit risk is also a concern. While many issuers of preferreds are major banks considered “too big to fail,” their competitiveness in a still-struggling economy has to be considered. Troubled companies can suspend preferred dividend payments, and in a bankruptcy, preferred stockholders, unlike bondholders, are out of luck.

Holders of preferred-stock funds have to be “comfortable with the credit risk of owning financial-services securities and feel the financial sector is on its way back up,” said Morningstar ETF analyst Timothy Strauts, who said to beware of portfolios exposed to European banks.

A good bet?

That said, one type of preferred share commonly found in funds and ETFs should hold its edge at least a bit longer, thanks to the Dodd-Frank legislation. Under the law, banks will be prohibited after 2013 from counting a class of taxable “trust preferred” securities toward their regulatory capital requirements.

As such, it is expected that many banks will call these popular shares. Funds and ETFs, in turn, would then need to replace them with other stripes of preferreds, which could alter the funds’ risk and potential return.

For now, Strauts said, the prospect of redemptions is keeping trust preferreds’ prices close to their $25 par value. That presents a unique opportunity for fund managers to buy trust preferreds currently trading below par, he said, collecting an above-average yield in anticipation of the shares being called at a higher price.

Jonathan Burton is MarketWatch’s money and investing editor, based in San Francisco.

More From MarketWatch

Wall St Week Ahead: All eyes on European elections

May 4, 2012

By Rodrigo Campos | Reuters  –  NEW YORK (Reuters) – After Wall Street ended its worst week of the year on Friday, U.S. stock investors will look across the Atlantic next week to take their cue from Europe as France and Greece go to the polls. That could offer some respite from a string of weak U.S

Read more from the original source:

By Rodrigo Campos | Reuters – 

NEW YORK (Reuters) – After Wall Street ended its worst week of the year on Friday, U.S. stock investors will look across the Atlantic next week to take their cue from Europe as France and Greece go to the polls.

That could offer some respite from a string of weak U.S. economic data and the earnings season winding down.

Markets worldwide have closely watched developments in Europe for the past several months, with calls for austerity seen as positive for stocks as they seek to prevent a credit crisis in the region that could take down or deeply hurt the global economic recovery.

But an economic slowdown throughout the region has amplified calls for a change of direction.

In France, the prospect of a victory by Francois Hollande over conservative incumbent Nicolas Sarkozy, which would instate the country’s first Socialist president since 1995, initially alarmed some investors. Hollande’s win could be a hurdle to the German-led drive for austerity in Europe.

Adding to the markets’ jitters: Anti-bailout parties are expected to perform well in Greece’s vote on Sunday, raising the risk of more opposition to already unpopular reforms.

“There’s potential for uncertainty and instability in Europe,” said John Praveen, managing director of Prudential International Investment Advisors in Newark, New Jersey. “The market is pricing in extremely negative scenarios.”

Praveen said there is still room for a market rebound if Hollande, should he win the presidency, comes out with a more conciliatory tone that would ease investors’ fears about France‘s commitment to fiscal stability.

Investors are waiting to see if Hollande, who holds an advantage in polls over Sarkozy, will be able to square France’s need for fiscal reforms with his plans to promote growth.

“I’m not quite sure, regardless of who wins, does it say ‘sell the S&P’? … It just continues the uncertainty, no matter who wins,” said Frank Lesh, a futures analyst and broker at FuturePath Trading LLC in Chicago.

TECHNICALS RULE IN A LIGHT WEEK

Technical levels could regain importance next week as the U.S. economic data calendar thins and fewer than 30 of the S&P 500 components are expected to report earnings.

“On no news, we all start looking at charts,” said Ryan Detrick, senior technical strategist at Schaeffer’s Investment Research in Cincinnati.

“We found support recently on the S&P near 1,360. If we violate that, it would be a bad sign,” he said.

The S&P 500 slipped below that level twice last month and bounced back, but has since found strong resistance at 1,400. The recent soft economic data, capped with Friday’s payrolls report showing the third straight month in which hiring had slowed, has dampened hopes for a convincing break upward.

The data dragged the market lower. The S&P 500 and the Nasdaq Composite posted their worst weeks this year. For the week, the Dow Jones industrial average dropped 1.4 percent, the Standard & Poor’s 500 Index slid 2.4 percent and the Nasdaq lost 3.7 percent.

The high points of next week’s economic calendar will come on Friday, with the U.S. Producer Price Index for April and the preliminary reading for May on consumer sentiment from the Thomson Reuters/University of Michigan surveys.

In terms of earnings, the top names next week include Dow components Walt Disney Co , which reports on Tuesday, and Cisco Systems , due Wednesday.

Wednesday will also bring Macy’s earnings report, followed Thursday by Kohl’s , which will be dissected for clues on the mood of U.S. consumers.

(Reporting by Rodrigo Campos, Additional reporting by Edward Krudy; Editing by Jan Paschal)

Winans' Preferred Stock Index has Been Added to Thomson Reuters' MetaStock® Charting Software

May 4, 2012

NOVATO, Calif., May 4, 2012 /PRNewswire/ — The Winans International Preferred Stock Index™ (WIPSI) is featured in Metastock’s latest product, Winans Preferred Stock Studies . Preferred stocks have historically been one of the best performing investments and have grown increasingly popular with investors due to their attractive dividend yields and strong price appreciation in recent years. The WIPSI is the only major index that tracks the price, yield and volume of preferred stocks as far back as 1900.

Continued here:

NOVATO, Calif., May 4, 2012 /PRNewswire/ — The Winans International Preferred Stock Index™ (WIPSI) is featured in Metastock’s latest product, Winans Preferred Stock Studies.

Preferred stocks have historically been one of the best performing investments and have grown increasingly popular with investors due to their attractive dividend yields and strong price appreciation in recent years.

The WIPSI is the only major index that tracks the price, yield and volume of preferred stocks as far back as 1900.

“As a long-time user of MetaStock, it is an honor to have the Winans International Preferred Stock Index (WIPSI) added to MetaStock’s platform. This new feature will be a game-changer for traders and investors alike,” says Ken Winans, President & Founder of Winans Investments.

Equis (a subsidiary of Thompson Reuters) develops and markets the award-winning MetaStock range of products, which are the premier brand in the charting and technical analysis arena. The MetaStock product suite targeted toward the individual investor includes both real-time and end of day variants of the software along with data subscriptions, add-ons and third party products. Products can be purchased at www.equis.com.

More information on the Winans Investments Capital Management & Research or the Winans International Preferred Stock Index can be found at www.winansintl.com. More information on Ken Winans is available at www.kenwinans.com.  Ken Winans’ award-winning book, Preferred Stocks – The Art of Profitable Income Investing, is available on Amazon.com

Tight Closes Could Signal Stock Ready To Break Out

May 3, 2012

How To Spot A Fine Chart: Fifth In A Series Savvy investors know there’s no such thing as a sure winner.

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How To Spot A Fine Chart: Fifth In A Series Savvy investors know there’s no such thing as a sure winner. But they boost their chances of success by looking for stocks in proper bases that show tight price action.

Weekly closing prices that vary 1% to 2% from the prior week in a period lasting a of couple weeks or more indicate that the stock may be getting ready to break out.

The logic goes as follows: Tight trading over a period of time is a sign that the stock is being supported by institutional investors — banks, mutual funds, pension funds and so on.

These funds typically buy shares over time, rather than all at once, to avoid running up the share price and to keep a low profile. As interest in the stock builds, the “supply” of shares that investors are eager to sell dwindles. As demand strengthens, the price rises.

So it pays to figure out where the big funds are putting their money. Sustained institutional demand typically shows up in patterns marked by low volatility. These include flat bases, handles in cup bases and three-weeks-tight patterns, in which one week’s closing price is within 1% to 1.5% of the prior week’s close.

In addition, the stock’s intraday or weekly trading range may narrow and volume will be subdued, indicating high investor conviction as the stock builds its base.

Let’s look at Australian mining giant BHP Billiton (BHP – News). The stock began forming a cup with handle in early April 2004 as strong global economic growth was boosting demand for everything from coal to iron ore and oil.

The right side of BHP’s cup shows four straight weeks in which closing prices varied less than 2% from the prior week’s close (1) as volume slowly picked up. This was a sign that institutional support was building after the stock had bottomed.

Trading in the handle was also tight (2), and volume trailed off as you’d like to see.

The stock broke out above a 19.70 buy point from the base on Sept. 21, 2004, (3) in volume that was more than four times the stock’s average daily turnover. Over the next 18 months, BHP soared 158%, peaking at 50.74.

A stock’s chart can be found in the Stock Checkup section at Investors.com. In addition to a stock’s chart action, its up-down volume ratio and IBD’s proprietary Accumulation-Distribution Rating indicate which stocks are attracting institutional demand.

While tight trading signals institutional support, weekly swings of 10% to 15% or more in a stock’s price may point to a lack of conviction. The result is often a V-shaped base featuring sharp rises and falls, suggesting conflicting views about the stock.

Holding company stock in a 401(k) is a risky bet

May 2, 2012

(Money Magazine) — I work for a Fortune 500 company that matches my 401(k) contributions in company stock, which I can then re-allocate to other investments every quarter if I wish.

Originally posted here:

(Money Magazine) — I work for a Fortune 500 company that matches my 401(k) contributions in company stock, which I can then re-allocate to other investments every quarter if I wish. Given that I won’t retire for several decades and I think my company has great growth potential, how much of my 401(k) do you think I should have in my company’s stock? John, Minneapolis, Minn.

How do I put this? How about zero, none, nada, zilch.

Other than whatever shares of your company that might be owned by an index fund or other broadly diversified mutual fund that’s on your 401(k)’s investment menu, I don’t think you should keep a dime of your 401(k) in your employer’s stock, regardless of how spectacular you may think the company’s growth prospects are.

Why do I take this hard line? One reason is common sense. You’ve already got a lot of your financial security riding on your employer in the form of your paycheck. Investing in your employer’s stock only compounds the problems you might face if your company runs into trouble.

Investment analysts have long known that people who concentrate their portfolio in an employer’s stock — or shares of any single company for that matter — don’t earn high enough returns to compensate them for the extra risk they take on by holding an inadequately diversified portfolio.

Best investments at ages 55-plus

Economist Lisa Meulbroek notes in “Company Stock In Pension Plans: How Costly Is It?” that “even employees who work for relatively safe ‘blue chip’ firms are significantly worse off by concentrating their wealth in company stock.”

There are plenty of examples that illustrate the perils of loading up on company stock. The most famous is Enron, the energy firm that was the darling of the investment community until it collapsed in 2001, taking the 401(k) plans of thousands of employees down with it.

More recent high-profile corporate implosions, like that of Bear Stearns and Lehman Bros., also serve as warnings of why it’s dangerous to have much of your wealth invested in your employer’s shares.

And your company doesn’t have to actually go belly up for you to get hurt, a fact I know only too well from personal experience. Even though I never voluntarily put a cent of my 401(k) dough in my employer’s stock, I acquired a decent size stake of Time Warner shares over the years via matching contributions that I wasn’t permitted to move. After the combination of the late ’90s stock frenzy and the AOL Time Warner merger in 2000 sent the price of my company shares into the stratosphere, I found myself with a 401(k) that had roughly half of its value in employer stock I was locked into.

Unfortunately, as investors began to recognize just how disastrous this merger was shaping up to be, the price of my company shares began to plummet. Only when the stock neared the bottom of its more than 80% slide were plan participants given the option of moving out of our company shares. By then, the damage had already been done, in my case a loss of several hundred thousand bucks that’s taken roughly a decade to recoup. Thankfully, the 2006 Pension Protection Act has since ushered in new rules that make it much easier for 401(k) participants to diversify out of company stock.

However, there is one scenario in which holding onto company shares in a 401(k) could make sense. If someone is closing in on retirement and has a big slug of employer stock that’s been acquired at very low prices over the years, that person may qualify for a tax break known as “net unrealized appreciation,” or NUA, by taking possession of the actual company shares rather than rolling them over into an IRA.

I want to emphasize I’m not suggesting anyone invest in company shares during their career to take advantage of this strategy. But if someone has already acquired a large amount of company shares with a low cost basis and is nearing retirement, then NUA is a move worth considering.

Even then, it’s important to remember that this strategy has potential downsides even beyond the risk of having so much of one’s wealth tied to a single stock.

Bottom line: I recommend you transfer out of company shares as soon as you’re legally permitted to do so and spread the money proportionally among the other investment options you’ve chosen.

If you’re so tempted by the growth potential of your employer’s stock that you simply can’t resist taking a flier on it, then at least minimize the potential damage by keeping your overall exposure to company stock, including your 401(k), stock options, stock grants, etc., to no more than 10% of your wealth.

Saving and investing for retirement is tough enough. Don’t make it harder by engaging in a strategy that increases risk without a commensurate boost in return.

Do you know a Money Hero? MONEY magazine is celebrating people, both famous and unsung, who have done extraordinary work to improve others’ financial well-being. Send an email to nominate your Money Hero. To top of page

First Published: May 2, 2012: 11:09 AM ET

Will a Stock Split Make Google or Coke More Valuable?

May 1, 2012

Fools know the value of a stock split: zero. It’s a non-event. Instead of a $20 bill in your wallet, you now have two $10 bills.

Continued here:

Fools know the value of a stock split: zero. It’s a non-event. Instead of a $20 bill in your wallet, you now have two $10 bills. So if they mean nothing, why do them? There are a few reasons, none of which has anything to do with whether the stock is a good investment. Here are the usual ones:

  • To make the stock look cheap.
  • To increase liquidity.
  • To meet stock-exchange listing requirements.
  • To express a bullish management sentiment.   

Regardless of the reason, though, markets tend to view splits as positive events, and a company’s shares can get a short-term boost from the news. But if the company isn’t a good, long-term business, it doesn’t matter if its shares split, or whether you buy them before or after.

That’s why we pair up stock-split announcements with the sentiments of more than 180,000 members of Motley Fool CAPS. If the best stock pickers think a company’s long-term potential is outstanding, and the company is giving off bullish signals, maybe investors should take notice.

Here are two stocks that recently announced their intention to split their shares.

Stock

 CAPS Rating
(out of 5)

Split Ratio

Pay Date

Current Share Price

Coca-Cola (NYSE: KO  ) ***** 2:1 8/10/12 $76.63
Google (Nasdaq: GOOG  ) **** 2:1 NA $614.98

NA = not available.

Don’t blindly buy into a split — you still need to do some research. Use the announcement as a jumping-off point to determine whether its shares are as good as before.

Drink up!
Coke and Diet Coke are the two most popular soft drinks. PepsiCo‘s (NYSE: PEP  ) Pepsi remains third. Both Coke and Pepsi have four brands in the top 10; rounding out the other two spots are Dr Pepper Snapple (NYSE: DPS  ) beverages. Sadly for Pepsi, the drink that accounts for 20% of its revenues, Mountain Dew, lost market share while Coke’s Fanta and Sprite gained.

But the real secret to Coke’s success is its presence in emerging markets. Volume growth in North America might have been up 2% last quarter, but it was up 20% in India and 9% in China. Even in financially wracked Europe, it was experiencing growth. And it’s not just the fizzy stuff that sells. Packaged water volumes were up 15%. That’s one of the reasons CAPS member Savant111 likes the drink maker, along with its ability to control costs.

In essence, this is what a company executing perfectly on its business plan looks like. But as the Fool’s Dan Caplinger cautions, Coke at 20 times earnings is not as cheap as it once was: “… even if the share price gets cut in half in the near future, the stock will still trade at around 20 times earnings — no longer the bargain that you could have fetched a few years ago.”

While that’s a premium to Pepsi, the better operational performance may warrant the higher sticker price. Tell us on the Coca-Cola CAPS page or in the comments section below if Coke will taste just as sweet at half the price. Add the stock to your watchlist to see if management’s enthusiasm for making its stock more attractive to a broader investing audience ends up gearing it for making short-term decisions instead.

Evil is as evil does
Google’s come a long way from its “do no evil” days; many now think it personifies the very practices it once criticized. Running the company for the benefit of its founders, as the proposed split suggests it would, could be another step on its path to the dark side.

The search king’s split isn’t the feel-good future growth vision that most splits offer, but rather is an attempt to consolidate power in Larry Page’s and Sergey Brin’s hands. The split would create a new class of publicly traded, nonvoting capital stock. Current Google shareholders would receive one new share of the nonvoting stock for each share of stock they own, giving investors twice the number of shares they had before. As Page and Brin recently wrote: “we have decided that maintaining this founder-led approach is in the best interests of Google, our shareholders and our users”

No doubt they have. But that’s why the hackles have been raised on the necks of corporate governance firms. And analysts say the two founders are determined to run the company the way they want so consolidating power in their hands, as the split would do, allows them to spend shareholder resources on wind farms, space ventures, and any other cockamamie idea the two dream up. Mark Zuckerberg will be maintaining control of Facebook after its IPO and no doubt Brin and Page jealously want a similar amount of control.

When you compare the quarterly results Google just posted, where revenues were in line with expectations, with those of say Apple, it explains why I chose the latter to invest in rather than the former.

I’ve rated Google to underperform the market over the next few years because I think many investors will see management has little interest in running the company other than for the benefit of insiders and will abandon the stock. It may be dominant in certain fields, but being able to go off on a whim without consideration for the greater shareholder good is abhorrent to good governance.

Add Google to the Fool’s free portfolio tracker if you want to watch the Darth Vader of stocks complete its transformation from Jedi Knight to head of the Evil Empire.

Split the difference
Head over to the completely free CAPS service and let us hear what you’ve got to say about these or any other stocks that you think we should split hairs over. And if you’re looking for dividend-paying stocks to balance out your portfolio, check out The Motley Fool’s free report “2 Dirt-Cheap Stocks With HUGE Dividends.” You can be among the first to get analysis of a market leader in payment systems and a high-yielding energy company by accessing this just-released report. Simply click here — it’s free.

8 New Apps You Don’t Want To Miss

April 28, 2012

By Emily Price | Mashable  –  Avengers AR The Avengers are headed to theaters soon, but a new mobile game has already hit iTunes and Google Play.

Go here to read the rest:

By Emily Price | Mashable – 

Avengers AR

The Avengers are headed to theaters soon, but a new mobile game has already hit iTunes and Google Play. Marvel and Walmart partnered up on the Super Hero AR which is both a game and in-store experience. To unlock different levels of the game, you have to visit your local Walmart and point your phone at different placards throughout the store.

Click here to view this gallery.

[More from Mashable: The iPhone Almost Had a Physical Keyboard [REPORT]]

Keeping up with all the new apps to hit the scene is a tough job. But you’re in luck: You don’t have to, because each week we round up our favorite apps and app updates from the week in this handy roundup.

This week was a big one for some of our favorite services on the web, with big names such as LinkedIn, Skype, Klout, and Twitter launching new apps or updating their current offerings.

[More from Mashable: FaceVault App Brings Facial Recognition to iOS [VIDEO]]

iPhone owners with face-unlock envy will love a new app that brings facial recognition technology similar to Android’s Ice Cream Sandwich feature to iOS.

If you’ve always wanted to be a superhero, a new augmented reality app lets you start your crime-fighting career. If you want to be a superhero for nature, another app takes a look at how the earth is changing over time. The app shows dramatic before-and-after shots of places affected by changes in climate, urbanization or just the power of nature.

Once you’re done fighting crime, a updated last-minute hotel app will make sure you find the perfect place to nap before you’re off to your next adventure.

Check out our favorite picks from the week in the world of apps in the gallery above. Have your own favorites from the week? Let us know in the comments.

Miss out on last week’s picks? Check out what made the list last week for more great apps worth checking out.

This story originally published on Mashable here.

Brydge Turns Your iPad Into a Laptop [VIDEO]

April 26, 2012

By Emily Price | Mashable  –  A new iPad case is attempting to blur the lines between laptop and tablet. Called Brydge, the special case has a built-in keyboard that transforms your iPad into a more laptop-like device capable of performing many of the same functions you know and love from your traditional computer. [More from Mashable : What Would It Take to Beat Apple?] Made out of aerospace-grade aluminum, the case looks and feels like your iPad.

Read the original post:

By Emily Price | Mashable – 

A new iPad case is attempting to blur the lines between laptop and tablet. Called Brydge, the special case has a built-in keyboard that transforms your iPad into a more laptop-like device capable of performing many of the same functions you know and love from your traditional computer.

[More from Mashable: What Would It Take to Beat Apple?]

Made out of aerospace-grade aluminum, the case looks and feels like your iPad. Rather than look like your iPad shoved in a case, the two are designed to fit together in such a way that looks like they’re two parts of the same device.

The hinge on the case holds your iPad in place, and gives you 180 degrees of positioning much like you have with a traditional laptop screen. When you’re done using your tablet, you can close the case to put your iPad to sleep and protect the screen while you travel.

[More from Mashable: Apple Sells 35.1M iPhones, 11.8M iPads in Q2]

Brydge connects to your iPad via Bluetooth, and special hot keys on the keyboard perform different functions on your iPad. The keyboard charges through a USB connection.

An optional feature for Brydge – and one that isn’t available on some comparable keyboard cases – is built-in stereo speakers. So, when you’re watching a movie or listening to tunes you can do so at a higher volume than you might be able to using just the iPad.

Brydge is currently trying to raise money for its first manufacturing run on Kickstarter. The company estimated it needs $90,000 for a first run of the case, and has 39 days to go before it reaches that goal.

What do you think about the iPad case? Let us know your thoughts in the comments.

This story originally published on Mashable here.

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